Posts tagged pricing


"Save up to £21!" exclaimed the email from Parallels. "The good news…everyone is a winner. The link below is worth at least £7 off and could be worth as much as £21 off Parallels for Desktop for Mac 7." I like a bargain, so I click through, and I’m offered a discounted price of £50.99 from the RRP of £64.99 — so £14 off. Not bad, I guess. That’s the first screenshot.

But I have Parallels 6 already (registered to a different email address from that used in the mailshot), so naturally I wonder what the upgrade price is for existing users. I open the main Parallels site and immediately notice that it is selling the exact same version for £48.74, less than I was offered it through the mailshot. You can see this in the second screenshot.

Seems a bit scummy to me.

Edit — oh, and to top it off, it’s going to be cheaper still on Thursday in yet another (different) promotion.