Yeah but see, this is bullshit. The movie — which was great, by the way — “sprinted to these numbers so fast” because ticket prices are now insanely higher than they ever have been, especially when you take 3D and IMAX into account. …
But when adjusted for inflation, The Avengers is… #35. On that chart, it’s behind Love Story and just ahead of Spiderman.
So, which is it? If the Avengers does really well on non-inflation-adjusted numbers, but poorly when inflation is taken into account, then this clearly implies that ticket prices (as a proportion of income) haven’t significantly increased. That’s exactly what inflation measures. If ticket prices were “insanely higher” today than they were in the time of, say, Gone With The Wind, then The Avengers would top both of the charts.
These two paragraphs contradict each other.