When I ordered my iPhone this morning, the accessories page clearly indicated that my order would come with a Lightning-to-Dock adapter, despite it not being shown on the “in the box” listing (I only noticed the inconsistency later).
This afternoon, that verbiage disappeared. It seems Apple is now saying this was a mistake and won’t be honoured.
UK consumer law is pretty clear — whether accidentally or deliberately, retailers cannot pull this sort of bait-and-switch. My reading of the Sales of Goods Act and Distance Selling Regulations suggests that the most hardball Apple could play it is to insist on a return of the entire phone and offer a full refund. Otherwise, it’d have to offer either a free adapter or a partial refund. It certainly can’t shrug its shoulders and say “sorry, that was a mistake, now go away”.
I look forward to talking to Apple customer support sometime after my adapterless iPhone arrives!